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Advanced TV Tactics&#8482
Prospecting With Connected TV

Attention Marketers!

Advertise Locally or Nationally

Attention Marketers!

Televisions’ role in today’s omnichannel world is changing. To succeed in the current climate, advertisers must use targeting to reach ideal customers. Connected TV Advertising offers the power and engagement of big screen TV, with the targeting capabilities that Advanced TV Tactics™ provide.

 

We’ve transformed Connected TV from a branding channel to one that functions like paid search and social. Our fully managed CTV + Remarketing Campaigns focus on conversions and revenue.

 

Any business, any size can now affordably reach CTV viewers with Connected TV Ads on the big screen and follow them on their other devices. At Advanced TV, we capture the Household ID. Then we use Advanced TV Tactics™ for remarketing to reach other devices in the household for branding, frequency and more conversions. We can reach your ideal customers on their mobile phones, computers, and tablets using video, audio, or display or all of the above.

 

If you are mostly using search and social, your ad mix is lacking.  In a recent poll of B2B marketers, 54% would use CTV Advertising and OTT Streaming Ads if they had the necessary analytics to target the audience and monitor campaign performance. At Advanced TV, targeting your audience has never been easier or more precise. We are integrated with over 70 third party data vendors to assemble the perfect target audience. You can also use your own data on the TV screen. Use pixel data to retarget those who have visited your website but have yet to convert. or upload an email list to and we can create a lookalike audience for scale.

 

Our reporting and attribution capabilities are state of the art. We offer Advanced TV reporting that includes “Foot Traffic Lift” and “Multi-Touch Attribution.”

 

TV is now a performance channel and a valuable one at that. Not only is it the perfect complement to your paid search campaigns, but our results usually exceed search and social, all at massive scale.

 

 

Find new customers with highly-targeted, conversion-optimized Connected TV campaigns.
  • Advertise on CTV Large Screens or Include Mobile & Desktop 
  • Capture Household ID to Create Prospect User Pools for Re-targeting
  • Create Lookalike Audience for Scale
  • Our Premium CTV Site List Guarantees Top Content
  • Our Adelphic Brand Safe Exclusion List Eliminates Fraud

“I met Ron Perlstein in 2010 when we launched, the first Tension Taker product. His attention to detail and vast knowledge of media are the skills necessary for this digital advertising age. In 2020, we launched a new version, and  we called Ron’s team. They’re great with Challenger Brands, like us.”
Derek Connors, Tension Taker