Hello again, this is Ron Perlstein, Founder of Advanced TV. I’ve been in the television advertising business since 1992. In 2016, we launched Advanced TV to leverage our vast media relationships and campaign experience for the emerging Connected TV and Streaming universe. It was “Wild West”, so to speak, in the early years. Nowadays we’re …
In the old days, there were three broadcast networks and TV shows were sponsored by large advertisers, mostly big tobacco and soap. Next came UHF, and then in the 1980’s Cable TV launched. With Cable, advertisers were able target content to reach their preferred audience. News, Sports, Food, etc. I’m Ron Perlstein, and I have …
Targeting Your Audience with Connected TV + Remarketing Read More »
Results That Exceed Search & Social — At Massive Scale Hello to my readers and followers, and welcome to the new Advanced TV. We are a full service, Connected TV and Omnichannel Marketing Agency. I’m Ron Perlstein, Founder. My passion is advertising and marketing. We’re not self-service, we are here at your service. Let’s talk …
Find New Prospects With Targeted Conversion Optimized CTV Campaigns Read More »
With the rise of Streaming TV viewing, consumer behavior is changing, and savvy marketers need to understand their goals and their audience. For example, I could be watching my favorite show on my family room large screen, then finish the next afternoon on my mobile phone while I picked up the kids at soccer practice.
Earlier this year, Forbes reported that Cord Cutting will continue to accelerate in 2021 with “27% of cable households disconnecting.” Other reporting from NBC Universal shows that 76% of streaming watch time is on a TV screen. With so many former cable subscribers cutting the cord, Connected TV Advertising offers unduplicated reach. These viewers no …
Connected TV Advertising Offers Unduplicated Reach Read More »
With advertisers looking for 21st century alternatives to traditional quarterly upfront buys and an increase in interest for new ways to measure TV ad performance, it’s obvious that Connected TV is under a spotlight this year. The number of consumers that have cut the cord is incredible! eMarketer found that there were less than 78 …
Consumers have become digital-first consumers. These 21st century consumers continue to propel the rise of Direct-to-Consumer brands. As marketers, we need to answer this question: What is the best way to reach this desirable audience group? Direct to Consumer shoppers are expanding across all age groups including: young, more educated, and frequent online shoppers. They …
Connected TV Viewers Likely to Take Action
After Viewing Ads on CTV Read More »
Traditional Linear TV Matches Programs To Demographics In the early days of television programming and advertising, advertisers “sponsored” the programs that most aligned with the product. For example, Pall Mall cigarettes sponsored “The Big Story” crime drama in the 1950’s. And the “Marlboro Man” sponsored auto racing events and shows in the 1960’s. And, even …
How To Create The Most Effective Connected TV Campaigns Read More »
Viewers Streamed A Record 12.2 Billion Minutes in 2020 Most of 2020 was arguably spent on the couch in sweatpants, and that’s evident by the significant rise in the amount of streaming tv ads the industry saw. The total number of global streaming service subscriptions surpassed 1.1 billion at the end of last year, with the …
2021 – Streaming Wars: Disney+ vs. Pluto vs. Peacock vs. Paramount+ vs. HBOMax Streaming Services With the introduction of streaming services like Disney+ and Hulu, a growing number of TV users are canceling their satellite and cable services in favor of streaming videos on their Smart and Connected TVs. Read on as we look at …
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