Hello again, this is Ron Perlstein, Founder of Advanced TV. I’ve been in the television advertising business since 1992. In 2016, we launched Advanced TV to leverage our vast media relationships and campaign experience for the emerging Connected TV and Streaming universe. It was “Wild West”, so to speak, in the early years. Nowadays we’re […]
What is the Cost of TV Advertising? Read More »
In the old days, there were three broadcast networks and TV shows were sponsored by large advertisers, mostly big tobacco and soap. Next came UHF, and then in the 1980’s Cable TV launched. With Cable, advertisers were able target content to reach their preferred audience. News, Sports, Food, etc. I’m Ron Perlstein, and I have
Targeting Your Audience with Connected TV + Remarketing Read More »
Results That Exceed Search & Social — At Massive Scale Hello to my readers and followers, and welcome to the new Advanced TV. We are a full service, Connected TV and Omnichannel Marketing Agency. I’m Ron Perlstein, Founder. My passion is advertising and marketing. We’re not self-service, we are here at your service. Let’s talk
Find New Prospects With Targeted Conversion Optimized CTV Campaigns Read More »
With the rise of Streaming TV viewing, consumer behavior is changing, and savvy marketers need to understand their goals and their audience. For example, I could be watching my favorite show on my family room large screen, then finish the next afternoon on my mobile phone while I picked up the kids at soccer practice.
Connected TV Campaigns (large screens) vs OTT Campaigns (all devices) Read More »
Earlier this year, Forbes reported that Cord Cutting will continue to accelerate in 2021 with “27% of cable households disconnecting.” Other reporting from NBC Universal shows that 76% of streaming watch time is on a TV screen. With so many former cable subscribers cutting the cord, Connected TV Advertising offers unduplicated reach. These viewers no
Connected TV Advertising Offers Unduplicated Reach Read More »
With advertisers looking for 21st century alternatives to traditional quarterly upfront buys and an increase in interest for new ways to measure TV ad performance, it’s obvious that Connected TV is under a spotlight this year. The number of consumers that have cut the cord is incredible! eMarketer found that there were less than 78
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Advanced TV’s Demand Side Platform
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