Hello again, this is Ron Perlstein, Founder of Advanced TV. I’ve been in the television advertising business since 1992. In 2016, we launched Advanced TV to leverage our vast media relationships and campaign experience for the emerging Connected TV and Streaming universe. It was “Wild West”, so to speak, in the early years. Nowadays we’re […]
What is the Cost of TV Advertising? Read More »
In the old days, there were three broadcast networks and TV shows were sponsored by large advertisers, mostly big tobacco and soap. Next came UHF, and then in the 1980’s Cable TV launched. With Cable, advertisers were able target content to reach their preferred audience. News, Sports, Food, etc. I’m Ron Perlstein, and I have
Targeting Your Audience with Connected TV + Remarketing Read More »
Consumers have become digital-first consumers. These 21st century consumers continue to propel the rise of Direct-to-Consumer brands. As marketers, we need to answer this question: What is the best way to reach this desirable audience group? Direct to Consumer shoppers are expanding across all age groups including: young, more educated, and frequent online shoppers. They
Connected TV Viewers Likely to Take Action
After Viewing Ads on CTV Read More »
Traditional Linear TV Matches Programs To Demographics In the early days of television programming and advertising, advertisers “sponsored” the programs that most aligned with the product. For example, Pall Mall cigarettes sponsored “The Big Story” crime drama in the 1950’s. And the “Marlboro Man” sponsored auto racing events and shows in the 1960’s. And, even
How To Create The Most Effective Connected TV Campaigns Read More »
Viewers Streamed A Record 12.2 Billion Minutes in 2020 Most of 2020 was arguably spent on the couch in sweatpants, and that’s evident by the significant rise in the amount of streaming tv ads the industry saw. The total number of global streaming service subscriptions surpassed 1.1 billion at the end of last year, with the
5 Reasons Why Streaming TV Ads Work in 2021 Read More »
Premium TV Inventory From The Most Popular Streaming Platforms $19.50 CPM Geo-Targeting Included Add Data Targeting From $1 CPM
Advanced TV’s Demand Side Platform
Save Up To 30% On Premium OTT Inventory Read More »
2021 – Streaming Wars: Disney+ vs. Pluto vs. Peacock vs. Paramount+ vs. HBOMax Streaming Services With the introduction of streaming services like Disney+ and Hulu, a growing number of TV users are canceling their satellite and cable services in favor of streaming videos on their Smart and Connected TVs. Read on as we look at
2021 OTT Streaming & Content War Update Read More »
In layman’s terms, over-the-top (OTT) Streaming involves advertising to viewers while they stream videos over their smart devices such as their connected TVs. By hiring the right ad agency, you can directly market your brand to the relevant target audience based on the platforms they are most active on. What Does Ad Streaming on
The Rise of OTT Streaming TV Ads and How to Capitalize On This New Trend Read More »
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