Hello again, this is Ron Perlstein, Founder of Advanced TV. I’ve been in the television advertising business since 1992. In 2016, we launched Advanced TV to leverage our vast media relationships and campaign experience for the emerging Connected TV and Streaming universe. It was “Wild West”, so to speak, in the early years. Nowadays we’re […]
What is the Cost of TV Advertising? Read More »
Results That Exceed Search & Social — At Massive Scale Hello to my readers and followers, and welcome to the new Advanced TV. We are a full service, Connected TV and Omnichannel Marketing Agency. I’m Ron Perlstein, Founder. My passion is advertising and marketing. We’re not self-service, we are here at your service. Let’s talk
Find New Prospects With Targeted Conversion Optimized CTV Campaigns Read More »
Earlier this year, Forbes reported that Cord Cutting will continue to accelerate in 2021 with “27% of cable households disconnecting.” Other reporting from NBC Universal shows that 76% of streaming watch time is on a TV screen. With so many former cable subscribers cutting the cord, Connected TV Advertising offers unduplicated reach. These viewers no
Connected TV Advertising Offers Unduplicated Reach Read More »
Traditional Linear TV Matches Programs To Demographics In the early days of television programming and advertising, advertisers “sponsored” the programs that most aligned with the product. For example, Pall Mall cigarettes sponsored “The Big Story” crime drama in the 1950’s. And the “Marlboro Man” sponsored auto racing events and shows in the 1960’s. And, even
How To Create The Most Effective Connected TV Campaigns Read More »
Viewers Streamed A Record 12.2 Billion Minutes in 2020 Most of 2020 was arguably spent on the couch in sweatpants, and that’s evident by the significant rise in the amount of streaming tv ads the industry saw. The total number of global streaming service subscriptions surpassed 1.1 billion at the end of last year, with the
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2021 – Streaming Wars: Disney+ vs. Pluto vs. Peacock vs. Paramount+ vs. HBOMax Streaming Services With the introduction of streaming services like Disney+ and Hulu, a growing number of TV users are canceling their satellite and cable services in favor of streaming videos on their Smart and Connected TVs. Read on as we look at
2021 OTT Streaming & Content War Update Read More »
In layman’s terms, over-the-top (OTT) Streaming involves advertising to viewers while they stream videos over their smart devices such as their connected TVs. By hiring the right ad agency, you can directly market your brand to the relevant target audience based on the platforms they are most active on. What Does Ad Streaming on
The Rise of OTT Streaming TV Ads and How to Capitalize On This New Trend Read More »
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