2021 – Streaming Wars: Disney+ vs. Pluto vs. Peacock vs. Paramount+ vs. HBOMax
With the introduction of streaming services like Disney+ and Hulu, a growing number of TV users are canceling their satellite and cable services in favor of streaming videos on their Smart and Connected TVs. Read on as we look at the streaming wars of 2020 and how they open up whole new advertising space for businesses.
What Is The Future Of Cable And Satellite?
Research has shown that, on average, over 30% of TV users have canceled their traditional TV subscriptions. The pandemic has accelerated cord-cutting. Millions have canceled cable already in 2020.
With the newer population consisting of millennials and gen-Zers, there are plenty of people who never opted for traditional TV to begin with and started their video and streaming viewing on platforms like Roku or Netflix.
While traditional TV viewers still remain in large numbers, many of these users have OTT Streaming options as well and are switching to a more basic, inexpensive cable package.
The Streaming Wars Are Also Content Wars
The war between different streaming services has led to a divide in content. For instance, as the name suggests, Disney+ is solely for viewing Disney films and programs, Peacock has the niche for all things NBC, and so on. This is where viewers have to subscribe to multiple platforms and advertisers can reach their target audience across different Streaming services.
How Have Pluto & Peacock Changed The Licensing Of Content To Netflix, Amazon, Hulu, etc.?
The content wars between streaming services have led to services claiming their rights and leading to a divide in the content available: Peacock has the rights over NBC and shows like The Office that was once available on Netflix, Prime Video and other services can only be found on Peacock.
On Which Streaming Services Is Ad Streaming Possible?
Ad streaming doesn’t apply to all on-demand television. For instance, Netflix users who pay a monthly membership fee are not going to slough their way through ads. But there’s good news for advertisers who can reach their digitally-savvy audience on platforms like YouTube TV, Hulu, Philo, Peacock, Pluto TV, and more.
This Is Just the Beginning of the Streaming Wars
This is just the first step in a long war of competing for more subscribers by a battle of licensing and creating content and setting up customer-friendly payment plans. While players like Hulu and Netflix have been around for years, more names like HBOMAX are in the process of launching their own services to tackle a market that includes cord-nevers who did not subscribe to traditional television in the first place.
These streaming wars have opened up a world of opportunity for advertisers who can capitalize on the fact that streaming services are selling ad-time during pause breaks. This means that if viewers pause their shows for a quick trip for snacks or to make a call, they will subconsciously be listening to and viewing ads as well.
Find out more about how you can advertise effectively on Connected TV and OTT Streaming services at Advanced TV to increase your brand reach and visibility.
