Viewers Streamed A Record 12.2 Billion Minutes in 2020
Most of 2020 was arguably spent on the couch in sweatpants, and that’s evident by the significant rise in the amount of streaming tv ads the industry saw. The total number of global streaming service subscriptions surpassed 1.1 billion at the end of last year, with the average household subscribing to 4 streaming services to keep themselves entertained.
The Average Household Now Subscribes To Four Streaming Services
Cable subscriptions continue to decrease, while most households subscribe to multiple streaming services. Ad supported services are growing the fastest including free services like Pluto, Peacock and Tubi which are owned by ViacomCBS, NBC Universal and Fox.
- Roku 51 Million Subscribers
- Pluto 40 Million Subscribers
- Tubi 33 Million Subscribers
- Paramount+ 12 Million Subscribers
Cord Cutting & Cord Nevers Continue To Accelerate
Forbes reported in January, 2021 that Cord Cutting is accelerating in 2021. They predict another 27% drop in cable subscriptions. Streaming TV Ads work because the audience is moving to Streaming.
National & Regional TV Advertising Now Available For All Budgets
For many years, much of the marketing community saw TV Ads as cost prohibitive. Streaming TV Ads have changed that dynamic. Any business, any size – can grow with Connected TV campaigns.
Digital Precision Comes To TV Advertising
Target Zip Code, Gender, Lifestyle, Income. Run B2B targeting Small Business or Big Business. Big data which has been used for years on digital campaigns is now available on Connected TV campaigns. Target your ideal prospects with Streaming TV Ads.
