Advanced TV
Connected TV
+ Omnichannel Remarketing
Mid Market Challenger Brand Experts
About Advanced TV
Hello and thanks for taking some time to review our site. My name is Ron Perlstein, and we have been in the marketing agency business since 1992. In 2016, I launched a new division – Advanced TV – to serve the emerging Connected TV Advertising industry.
At first, we started running CTV Advertising campaigns on Hulu and Sling. This was the infancy of the ad supported CTV Ads industry. Since then, we have developed high performance strategies that meet or exceed search and social, with massive scale potential.
This industry is evolving and changing day to day. I’m proud to say that Advanced TV is a leader helping Startups to Fortune 500 companies target ideal prospects with the game changing benefits of Streaming TV campaigns.
We have developed what I call, Advanced TV Tactics™ over the last 6 years with the latest ad tech advancements such as multi-touch attribution and foot traffic attribution.
But the most exciting development is our ability to capture the identity of the viewer with the cookieless Viant Household ID. We capture the household and all of the devices in that household in our target audience. Then, we retarget for frequency on other channels such as display, mobile in game video, audio and digital out of the home.
Any business, any size can benefit from CTV Advertising & Omnichannel Re-targeting Campaigns.
- New Channel
- New Traffic
- New Revenue
Our media and production experience is vast. We’ve written, produced, consulted, directed and aired thousands of campaigns. We have won over 150 creative awards. We have leveraged relationships spanning decades with all the major media players like: A&E, AMC, Disney, Discovery, NBC Universal, ViacomCBS, and too many others to list. We bring more value to your Connected TV buys than any other agency.
TV attracts more viewer engagement than any other form of advertising. Consumer behavior is changing, but human nature never changes, and Television still rings the most engaging emotional notes. Now, finally, TV has caught up to Digital with IP Targeting, Data Targeting, and Re-targeting. We’ve got the tools in house and the long-term experience to drive your KPI’s (Key Performance Indicators).
Advanced TV is the leader in all types of Advanced TV, Smart TV, CTV (Connected TV), and OTT (Over The Top). We love Mid-Market Challenger Brands!
