Advanced TV Tactics™
Measurement & Attribution
Advanced TV's Custom Report Builder
We offer a full suite of unrivaled reporting tools, which includes in-depth multi-touch attribution analytics for online and in-store activity across all channels. We empower our clients with differentiated insights like foot-traffic reports, TV attribution, optimization and in-flight activations, and offer custom reporting tools as needed.
- Digital Metrics Now Available For Television
- Track Impressions, Households, Frequency, Clicks, CTR, Creative, Device, Channels & More
- Advanced Reporting Includes:
- Foot Traffic Attribution: Our foot traffic reporting capabilities combine people-based Viant Household ID with validated location.
- Multi Touch Attribution: Multi-touch attribution (MTA) helps advertisers strategically allocate budgets to specific channels and devices.
- Surveys: Our survey tools feature on-demand survey generation to gauge the effectiveness of your advertising spend.
- Digital Out of the Home Reports: Our DOOH lift report provides a holistic view of DOOH ad spend.
- Cross Channel Suite: Our cross-channel reporting capabilities provide insight into cross-channel campaign performance by examining delivery and conversions against time for mobile, desktop and television.
Foot Traffic Attribution
With the Foot Traffic Suite, you can analyze the impact your ad campaigns have on
driving visits to a physical location.
Break out attributed visitation insights by DMA, State, Time of Day and Day of Week.
Foot Traffic reporting uses our people-based platform to deterministically measure the
impact of your advertising on driving visits to a physical location during hours of
operation.
Metrics
Total Visits, Lift, Cost per Visit, Impressions, Time of Day, Day of Week Filters
Date, Visitation Source, Attribution Window, Attribution Model
Multi Touch Attribution
The Multi-Touch Attribution Suite gives you the flexibility to report on six different
attribution models, ingest both offline and online files, and see customer purchase
pathways to gain a holistic view of your advertising strategy.
Determine which touchpoint combinations impact a person’s brand experience
most.
Metrics
Conversions, Sales, Sales per Conversion, % Conversions Date, Lookback, Media Source, Advertiser, Order, Product Type, Conversion
Type, Pixel.
The Multi Touch Attribution Impact Report offers an analysis of the devices, or combination of devices that generate conversions and sales.
“I have had the pleasure of working with Ron and his team for the past few years. We were looking for a media company who could place media in the most cost-effective way. Ron is very talented and will go above and beyond to make every project as successful as possible.”
Michael Scott, Infofree.com
