Advanced TV Tactics™
Re-Marketing
Advanced TV Tactics™
Re-Marketing With Viant Household ID
The proliferation of CTV and importance of consumer privacy has led to an industry shift away from individual-level targeting. That’s why the Viant Household ID is the solution for marketers in need of a sustainable, scalable way to build relationships with consumers. Among the most persistent and privacy-focused identifiers in existence, the Viant Household ID empowers marketers to reach real people across their devices, whether individuals are at home or away from home, without the use of cookies.
We Offer Results that Match or Exceed Search & Social — at Massive Scale
Welcome to a world without cookies. Welcome to Advanced TV Tactics™. For Mid-Market & Challenger Brands, Advanced TV has created a 21st century scalable model that includes CTV Prospecting by capturing each viewer in your target audience when they view a commercial. That’s right, we can show a commercial to your ideal prospect, capture their identity without cookies, and serve scalable ads on their Phones, Tablets and Desktops. We also provide vast audio inventory, native ads and digital out of home advertising.
When you run a media campaign with Advanced TV, we bring decades of experience and relationships across the media universe. We make your business grow with advertising that motivates action.
- Advanced TV’s Retargeting Model is Cookieless and Compliant
- Run CTV Ads to Capture Household ID
- Accumulate User Pools for Re-Targeting: Including Viewers, Site Visitors, & Site Conversions
- Match to Other Household Devices in Your Ideal Customer Audience
- Lookalike Audience Tool: Create Customized Audience Segments Leveraging Viant People-Based Data, Not Anonymous Cookies
“Ron’s team was amazing. They started with our linear TV campaign, converted it to CTV with digital omnichannel re-targeting. We reached new prospects and increased our overall conversions with Advanced TV.”
Sam Weiser, Medicare Benefits Line
