Attention!
Mid Market Challenger Brands
Advanced TV Tactics™
We Help Challenger Brands Beat Their Industry Giants
Advanced TV’s Founder, Ron Perlstein, has been working with Mid Market Challenger Brands since 1992. Our scientific approach includes the latest ad-tech advancements, robust A/B/C testing and highly advanced attribution reporting.
This is Ron Perlstein, founder of Advanced TV. When I started my first business, I had no money and no customers. Like most entrepreneurs, with perseverance, persistence, and an A+++ effort, I was very successful. Since 1992, we have helped startups, challengers and Fortune 500 companies market their innovative products, and achieve brand and sales success.
Targeting your Audience with Connected TV Advertising
Connected TV + Remarketing opens up new marketing channels for mid-market companies. Traditional TV advertising is still expensive and not nearly as effective as years ago. As millions of consumers cut the cord every quarter, TV viewing is shifting to Connected TV Ads (CTV). Third party cookies are also being eliminated, which means that cutting-edge ad-technology is required.
Using Advanced TV Tactics™, a local retailer with one or two locations can advertise on CTV with an emotional branding message on the largest screens in the home. Advertise on Hulu or Paramount in your zip code or city or state. No more wasted airings! Now that the internet age has caught up to TV viewing: any business, any size – can grow with our methodology.
CTV Advertising Targeting Prospects + Remarketing
Challenger Brands now have the same premium media inventory and remarketing capability as their established competitors. Here’s is how we help challenger brands beat their industry giants. First, we need creative that triggers emotions and tells your story (We’ve won over 150 creative awrads). Consumers have been empowered in the modern sales funnel and have many choices. With Advanced TV Tactics™, we locate the household of our ideal target customer by showing them a Connected TV ad. Then, our patented Viant Household ID discovers the other devices in that household in our target audience. Then we serve less costly videos and display across many screens for frequency and branding share of consciousness.
What if you could target your ideal customers with Connected TV Advertising, and then remarket those same customers on every device they own? Now you can with Advanced TV Tactics™,
“I met Ron Perlstein in 2010 when we launched, the first Tension Taker product. His attention to detail and vast knowledge of media are the skills necessary for this digital advertising age. In 2020, we launched a new version, and we called Ron’s team. They’re great with Challenger Brands, like us.”
Derek Connors, Tension Taker
