Case Study
Used Car Sales
Used Car Sales
Case Study
The Goal
Reach Ideal Prospects With Advanced TV Tactics™
In 2020, a used car dealer in Alabama contacted Advanced TV to explore Connected TV Ads.
Their marketing consisted of late-night TV spots. They understood that the audience is moving from traditional TV to CTV and other Streaming platforms.
The Solution
Targeted CTV & Mobile Video
Our sole proprietor client in Alabama wanted customers who were employed and had low credit scores.
Advanced TV created a targeted audience of ideal prospects: Age 25-64, employed with lower credit scores.
This Alabama Used Car lot now has household user pools for every household that viewed an ad. Furthermore, we find that viewers’ mobile phone and deliver more messages using low cost inventory.
Recently, we added the Foot Traffic Lift Report, which follows the viewers to the car lot.
Key Results
- Increased Retail Traffic
- 98% Completed Views on CTV
- 10 to 1 ROAS
- Advanced TV’s Used Car Dealer Model now expanded to 9 new markets
