Case Study
Addiction & Rehab
Addiction Hope and Help Line
Case Study
The Goal
Increase In Patient 28 Day Treatment Stays
In 2019, we met a new client at Programmtic IO in New York.
Their budget was primarily on Google Search – and they spend a lot every month. The cost per acquisition continued to rise, and they were forced to seek alternative advertising channels.
With the goal of improving in patient 28 day rehab stays for their high season, which happened to be around the Christmas and New Years, this leading in patient drug rehab organization needed to get the most out of their budget.
The Solution
Targeted CTV & Remarketing To All Devices
Addiction Hope and Help Line turned to Advanced TV to not only reach a national audience but help them reach in-market viewers across specific DMAs.
Thanks to its targeting capabilities, Advanced TV enabled them to geo-target viewers in cities and regions where they had the best insurance coverage for the rehab patients rehab. These DMAs were all served unique, regional specific creative to help drive traffic. By building user pools and remarketing audiences using Viant Household ID, they were able to precision target users who qualified as in-market, ensuring the ads would reach people who would likely convert. They also launched a national campaign with an optimistic message to encourage viewers to go online and get help.
Using Advanced TV Tactics™, our platform began auto optimizing thousands of times a day, driving ad spend to where it would be best spent. The results were tracked and reported on with our unique reporting and attribution reports, including Multi-touch Attribution and Foot Traffic Lift at the rehab centers.
Key Results
- 9.2 ROAS
- $0.60 Cost Per Visit
- 3.9% Visit Rate
- Lowered Acquistion Costs by 23%.