Dental Implant Business

Advanced  TV guided our client to a new channel so their media buying could generate direct response results that were scalable with similar costs to paid search and linear TV.

Our campaign not only drove registrations at a lower cost than search, but also helped deliver messaging that raised brand awareness with the consumers that mattered most to this client.

They wanted to focus on reaching new audiences and introducing them to their brand, so they chose to run a Connected TV Prospecting campaign. With over 70 third party data providers, we selected third-party audience segments that aligned with their ideal customer profile. This allowed them to reach the viewers most likely to sign up, and generate a better return on their campaign spend by cutting out viewers unlikely to engage.

Once the campaign launched, Advanced TV’s automated media buying took it from there. Using our proprietary AI and machine learning, Advanced TV Tactics™ automatically optimized their campaign thousands of times, tailoring ad delivery to users who were likely to visit and convert—thus ensuring ad spend was efficiently deployed with their performance and goal in mind. Campaign performance was measured across all devices using our proprietary technology: Multi-Touch Attribution reporting.