Results That Exceed Search & Social -- At Massive Scale
Hello to my readers and followers, and welcome to the new Advanced TV. We are a full service, Connected TV and Omnichannel Marketing Agency. I’m Ron Perlstein, Founder. My passion is advertising and marketing. We’re not self-service, we are here at your service.
Let’s talk about prospecting to a highly targeted audience and developing conversion strategies for scale. With a CTV campaign, we capture the Household ID on each view. Remember, CTV is not skippable. Those viewers accumulate in a User Pool of viewers. Next, we launch retargeting to the other devices in the household that are in the target audience.
Further optimization occurs with Tracking Pixels. We offer two different types of pixels: retargeting pixels and conversion pixels. With these pixels in place, we track site visitors and conversions. Using lower cost inventory, we reach the target audience on their mobile phones, desktops and tablets. We generally use frequency caps and recommend a daily frequency cap of three impressions per household.
We also build lookalike audiences with our Audience Builder tools. We can build out a lookalike from your first party data or from the user pools and retargeting pools. It’s powerful, scalable, and efficient.
Connected TV for prospecting to a targeted audience generates results that exceed search and social and elevate your brand with the power and prestige of TV.
