In the old days, there were three broadcast networks and TV shows were sponsored by large advertisers, mostly big tobacco and soap. Next came UHF, and then in the 1980’s Cable TV launched. With Cable, advertisers were able target content to reach their preferred audience. News, Sports, Food, etc.

I’m Ron Perlstein, and I have been in the media business since 1992. In 2016, we launched Advanced TV to serve the emerging CTV and OTT media marketplace. In the eight years since, we have added the latest and best ad-tech. We’re cookieless and have developed robust and accurate reports including Foot Traffic Lift and Multi-Touch Attribution.

Connected TV + Remarketing is a game changing, proprietary methodology that we call Advanced TV Tactics™. What’s different from the Cable TV model? With Cable, if you wanted women interested in food, there’s the Food Network. But the Food Network cable audience is a mixed bag. The women 25-54 account for only 27% percent of their viewers. What if you could show your commercial to women 25-54 and interested in food? That’s how CTV targets ideal prospects precisely and efficiently.

But what is Connected TV + Remarketing? Now advertisers can combine the branding power of TV Campaigns with digital precision using Connected TV Advertising and OTT Ads. We discover your ideal prospect’s devices using the patented Viant Household ID®. We add frequency and follow your ideal prospect on their phones and laptops with TV Streaming. The goal is to reach each prospect three times per 24-hour period, which is proven to generate great response and results.

Advanced TV using our proprietary Advanced TV Tactics™ – opens new marketing opportunities for many businesses. Whether you call it Connected TV Advertising or CTV Ads or OTT Streaming, when you add the household address and discover your prospects’ other devices, your marketing plan will be supercharged with remarketing rocket fuel.

Ron Perlstein can be reached at ron@advancedtv.io.