In layman’s terms, over-the-top (OTT) Streaming involves advertising to viewers while they stream videos over their smart devices such as their connected TVs. By hiring the right ad agency, you can directly market your brand to the relevant target audience based on the platforms they are most active on.
What Does Ad Streaming on OTT Services Include?
For starters, OTT devices are not just restricted to smart TVs. They also include HDMI sticks, streaming boxes like Apple TV, gaming consoles, and smart DVD players. The method of advertising is similar to traditional TV advertising but updated to suit the current generation and also to help your brand attain maximum reach.
OTT services include popular online streaming services like Netflix, Amazon Prime, Hulu, and more. But there’s a catch – paid subscriptions like Netflix allow users to watch their favorite shows and movies without having to watch any ads! OTT Streaming advertising runs on free services like Pluto, Roku, Tubi, and skinny bundlers like Philo and Peacock.
Capitalizing On Ad Streaming To Reach Millennials and Gen-Zers
As a brand, you want to reach your target market in the most effective way. Given that the growing market consists of millennials and gen-Z’ers, OTT is one of your best options. Research has shown that the average OTT user has around 3 devices on which they can stream their content and are likely to spend more than 2 hours a day watching it.
How to Use OTT Advertising Effectively
With OTT advertising, you can set KPI’s like other forms of digital advertising. You can target precise audiences using data. With people streaming on their TVs and other connected devices, it’s not really an option for them to open another tab or skip the ad. Completed views generally run at 98% on CTV.
This is where your ad agency comes in: through data analysis, they can help you create a buyer persona and determine a range of timings during which your target audience is more active, which devices and streaming services they use and their geographic location. From here on, it’s a matter of scale and optimization customized for your target audience.
Connected TV Advertising is Fraud Free and Brand Safe
The best part about CTV advertising is that it is completely fraud-free. It’s the same content that you watch on cable or satellite. Your ad agency can also make recommendations on cross-device targeting in a brand-safe, fraud-free environment.
To increase your brand reach and awareness and to find out more about OTT advertising, head on to Advanced TV.
