What Is Advanced TV?
Advanced TV Tactics™
Fins New Customers With CTV Ads
- According to research from eMarketer, around two-thirds of the US population are now monthly CTV users.
- 80% of viewers in the key 25-54 demo, watch Connected TV.
- Viewing habits have changed. Cable subscriptions are less than half of what they were in 2010. Over 20 millions cable subscribers have cut the cord just since 2019.
- Ad supported platforms are expanding. Many are free. Viewers are flocking to the new platforms like Pluto & Peacock.
What Is Programmatic Advertising?
Programmatic
pro·gram·mat·ic
/ˌprōɡrəˈmadik/adjective
- of the nature of or according to a program, schedule, or method.
Digital advertising has evolved over the last 25 years. Almost all of it is now driven by computer programs. That is simply what we mean when we talk about Programmatic Advertising. Whether you are using Google, Facebook, Amazon or the Advanced TV DSP (Demand Side Platform), Advertisers and Agencies alike are programming their media buys to run in certain locations, dayparts, hours, demographics, and custom audiences using 3rd party data.
TV has caught up with the digital ad-tech universe. At Advanced TV, we have developed performance strategies that we call Advanced TV Tactics™. We accumulate User Pools with Viant Household ID, site visits and conversions. Then we take an omni-channel approach to reach your prospects across all of their devices with display, audio and even digital out of home ads.
The Advanced TV universe continues to evolve. Mergers like ViacomCBS and WarnerMedia/Discovery are creating mega content companies, and that is why Connected TV Advertising using Advanced TV Tactics™ for targeting your audience is so effective. No matter what you call it – CTV Ads, Streaming TV Ads, OTT Streaming – these ads are shown to your most ideal customers by targeting your audience and then remarketed and optimized for conversions.
Target gender, income, lifestyle, and interests. We are integrated with over 70 of the largest third party data providers in our DSP. If you want Families with Young Children – we’ve got them. If you are looking for Automotive customers seeking your brand – we have them also. Opportunities are increasing, and our vast experience can improve your sales with more effective, highly targeted and optimized CTV + Remarketing Campaigns.
Advertise on top platforms like Hulu, Disney+, Pluto, Peacock and many others.
