Hello again, this is Ron Perlstein, Founder of Advanced TV. I’ve been in the television advertising business since 1992. In 2016, we launched Advanced TV to leverage our vast media relationships and campaign experience for the emerging Connected TV and Streaming universe. It was “Wild West”, so to speak, in the early years. Nowadays we’re able to identify households and devices without cookies! Targeting, Re-Marketing, and Attribution are all quite sophisticated at this point.
We see a lot of searches for “What is the cost of TV advertising?”
Connected TV advertising has lowered the entry cost for almost any business. With Connected TV, advertisers can stream commercials on the most viewed and popular CTV platforms affordably. Advertise on Hulu, Pluto, Paramount+, Roku, A&E, Discovery. On these premium platforms, you can geo-target and also create a custom, highly targeted audience. These impressions cost two to three cents. There is no skipping on CTV impressions. The video completion rates are usually at 98%.
Alternatively, there are billions of premium CTV impressions on many other platforms. Let’s call these “Remnant CTV.” For Remnant CTV, we have the same geo-targeting and custom audience capabilities. The only difference is the cost. Remnant CTV impressions cost around one to two cents per completed view.
Advertisers can effectively test Connected TV + Re-Marketing with geo-targeted test budgets of $2,000.00 per month and up.
Linear TV Advertising Costs
Make no mistake, linear TV is a legacy product. 21st Century television sets come loaded with a content store. Cord-cutting has reduced the cable universe to 50% of the total households from 10 years ago. Your local weather is one your phone 24-7. But the linear rates are much higher than 10 years ago. Even Live events and Sports are moving to Connected TV. This football season, Thursday Night Football, will stream on Amazon Prime.
Local broadcast packages start at $2500 per month. Advertisers can test National Cable TV advertising with test budgets of $5,000 to $10,000.00 per month.
TV Production Costs
TV production is also much lower than 10 or 15 years ago. Cameras are less costly, editing software, too! We can even use animation and special effects, all at lower costs than years ago. Our lowest cost production is $1500. Stock footage, voice over, special effects are all included in this starter production.
Prospecting with Connected TV
At my agency, we have transformed Connected TV from a branding channel to one that functions like paid search and social. Our fully managed CTV + Remarketing Campaigns focus on conversions and revenue. TV is now a performance channel and a valuable one at that. Not only is it the perfect complement to your paid search campaigns, but our results usually exceed search and social, all at massive scale. Find New Prospects with Targeted, Conversion Optimized Connected TV Campaigns, Remarketing, and CTV Advertising to Grow your Business.
