With advertisers looking for 21st century alternatives to traditional quarterly upfront buys and an increase in interest for new ways to measure TV ad performance, it’s obvious that Connected TV is under a spotlight this year. The number of consumers that have cut the cord is incredible! eMarketer found that there were less than 78 …
Consumers have become digital-first consumers. These 21st century consumers continue to propel the rise of Direct-to-Consumer brands. As marketers, we need to answer this question: What is the best way to reach this desirable audience group? Direct to Consumer shoppers are expanding across all age groups including: young, more educated, and frequent online shoppers. They …
Connected TV Viewers Likely to Take Action
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Traditional Linear TV Matches Programs To Demographics In the early days of television programming and advertising, advertisers “sponsored” the programs that most aligned with the product. For example, Pall Mall cigarettes sponsored “The Big Story” crime drama in the 1950’s. And the “Marlboro Man” sponsored auto racing events and shows in the 1960’s. And, even …
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Viewers Streamed A Record 12.2 Billion Minutes in 2020 Most of 2020 was arguably spent on the couch in sweatpants, and that’s evident by the significant rise in the amount of streaming tv ads the industry saw. The total number of global streaming service subscriptions surpassed 1.1 billion at the end of last year, with the …
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