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Targeting Your Audience with Connected TV + Remarketing

Advanced TV Tactics with CTV Retargeting | Media Advertising Agency

In the old days, there were three broadcast networks and TV shows were sponsored by large advertisers, mostly big tobacco and soap. Next came UHF, and then in the 1980’s Cable TV launched. With Cable, advertisers were able target content to reach their preferred audience. News, Sports, Food, etc. I’m Ron Perlstein, and I have

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Find New Prospects With Targeted Conversion Optimized CTV Campaigns

Targeted Conversion Optimized CTV Campaigns | TV Marketing Agency

Results That Exceed Search & Social — At Massive Scale Hello to my readers and followers, and welcome to the new Advanced TV. We are a full service, Connected TV and Omnichannel Marketing Agency. I’m Ron Perlstein, Founder. My passion is advertising and marketing. We’re not self-service, we are here at your service. Let’s talk

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Connected TV Advertising As Effective Or More Effective Than Traditional TV Say 89% of Marketers

Why Connected TV is More Effective than Traditional TV Advertising?

With advertisers looking for 21st century alternatives to traditional quarterly upfront buys and an increase in interest for new ways to measure TV ad performance, it’s obvious that Connected TV is under a spotlight this year. The number of consumers that have cut the cord is incredible! eMarketer found that there were less than 78

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Connected TV Viewers Likely to Take Action
After Viewing Ads on CTV

Connected TV Ads are More Engaging | Direct to Consumer Advertising

Consumers have become digital-first consumers. These 21st century consumers continue to propel the rise of Direct-to-Consumer brands. As marketers, we need to answer this question: What is the best way to reach this desirable audience group? Direct to Consumer shoppers are expanding across all age groups including: young, more educated, and frequent online shoppers. They

Connected TV Viewers Likely to Take Action
After Viewing Ads on CTV
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How To Create The Most Effective Connected TV Campaigns

How To Create the Most Effective Connected TV Campaigns? | CTV Ads

Traditional Linear TV Matches Programs To Demographics In the early days of television programming and advertising, advertisers “sponsored” the programs that most aligned with the product. For example, Pall Mall cigarettes sponsored “The Big Story” crime drama in the 1950’s. And the “Marlboro Man” sponsored auto racing events and shows in the 1960’s. And, even

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