With the rise of Streaming TV viewing, consumer behavior is changing, and savvy marketers need to understand their goals and their audience. For example, I could be watching my favorite show on my family room large screen, then finish the next afternoon on my mobile phone while I picked up the kids at soccer practice.
Earlier this year, Forbes reported that Cord Cutting will continue to accelerate in 2021 with “27% of cable households disconnecting.” Other reporting from NBC Universal shows that 76% of streaming watch time is on a TV screen. With so many former cable subscribers cutting the cord, Connected TV Advertising offers unduplicated reach. These viewers no …
Connected TV Advertising Offers Unduplicated Reach Read More »
7777 Glades Road
Suite 100
Boca Raton FL 33434
888.396.3788
© 2022 IWDLLC LLC
