In layman’s terms, over-the-top (OTT) Streaming involves advertising to viewers while they stream videos over their smart devices such as their connected TVs. By hiring the right ad agency, you can directly market your brand to the relevant target audience based on the platforms they are most active on. What Does Ad Streaming on …
The Rise of OTT Streaming TV Ads and How to Capitalize On This New Trend Read More »
What To Expect! – Shuffling the Deck Between Classics and Originals The streaming universe is expanding, and four major players will be weighing in this year. The competition for viewers will get furious. The game is changing, and current players will have to adapt and adjust to remain a preferred provider. New players will have …
Mega-media players are entering the streaming universe in a big way. Hulu and Netflix will no longer be the undisputed industry leaders. As a consumer, the choice of a streaming service requires an ongoing evaluation of the content each platform will provide. With so many changes and so much competition, the service you choose today …
2020 The Year of the Streaming Wars – What Will Consumers Choose Read More »
What To Expect! – Shuffling the Deck Between Classics and Originals The streaming universe is expanding, and four major players will be weighing in this year. The competition for viewers will get furious. The game is changing, and current players will have to adapt and adjust to remain a preferred provider. New players will have …
With 55 million Smart TV’s in use and an ever-growing population of Cord Cutters & Cord Nevers who stream and watch on their phones and tablets, Total TV Spend is rising. By 2022, traditional TV buying will amount to only half the Total TV Investment. That’s because Advanced TV offers precise targeting of your best …
TV Budgets are Growing, CTV Budgets Growing Fast! Read More »
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