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Connected TV Advertising As Effective Or More Effective Than Traditional TV Say 89% of Marketers

Why Connected TV is More Effective than Traditional TV Advertising?

With advertisers looking for 21st century alternatives to traditional quarterly upfront buys and an increase in interest for new ways to measure TV ad performance, it’s obvious that Connected TV is under a spotlight this year. The number of consumers that have cut the cord is incredible! eMarketer found that there were less than 78 […]

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