Connected TV Campaigns (large screens) vs OTT Campaigns (all devices)

Connected TV vs. OTT Advertising Campaigns | Advanced TV Streaming

With the rise of Streaming TV viewing, consumer behavior is changing, and savvy marketers need to understand their goals and their audience. For example, I could be watching my favorite show on my family room large screen, then finish the next afternoon on my mobile phone while I picked up the kids at soccer practice.

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